![]() The term is derived from the Greek god Proteus, the god of “elusive sea change.” This phenomenon is known as the Proteus effect, which describes someone adapting their behavior in order to conform to a digital persona. Specifically, women whose avatars are dressed provocatively think of themselves more as objects than as people. If women appear as sexualized avatars in a virtual reality world, it affects them in the real world, a new study by Stanford’s Virtual Human Interaction Lab has found.
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